San Gaming is a casino management organization composed of individuals with 33 years of operational and consulting experience....

San Gaming

 

About Us

San Gaming

Our team has held executive positions with various casinos including Casino Salamis, Casino Cratos,Casino Liman,Casino Elexus,Casino Plaza, Casino Miracle, Casino Imperia,Casino Metro,Casino Flamingo,Casino Moulin Rouge and others. This hands-on experience is combined with top grade consulting skills developed over years of providing services to premier gaming corporations. Moreover, we have substantial experience assisting in the planning, design, staffing, organization and opening of new casino resorts.

Considerations

33 years of casino experience

Direct casino management and operational experience
Key role in opening of Casino Imperia from start to finish
Participated in the openings of Casino Flamingo, Casino Atlantis, Casino Moulin Rouge and others

We have worked with many of the leading casinos throughout Kazakhstan, Russia, Georgia, Cyprus, Romania and abroad and we use this experience to develop the best possible approach to casino management, creating unique solutions specific to each location, market and property.

San Gaming has extensive experience in all aspects of casino management.

Slot Operations, Table Games Operations, Food & Beverage Operations, Customer Service, Human Resources, Budget and Cost Control, Capital Projects and Expansion Planning, Design and Construction Management, Engineering and Facilities Improvement, Technology, Casino Design and Pre-Opening Services, Operations, Staffing and Salary Levels

San Gaming has had the privilege to assist a variety of clients ranging from the largest gaming companies with thousands of employees to smaller establishments in emerging markets. From these experiences, San Gaming has gained a comprehensive understanding of all departments within a gaming organization. We help clients create optimal departments by understanding current and future needs and incorporating those considerations into the organization. Resources, skill levels, property size, planned growth and technology infrastructure are considered during the development process ensuring a comprehensive solution.

Customer Acquisition.

A new casino resort’s ability to acquire patrons is crucial to its success. San Gaming can provide valuable business, marketing and IT strategies that will enhance the company’s ability to attract and retain players. San Gaming can assist clients in the procurement of prospective customer data, information analysis, appended demographic information, and campaign management. After acquiring prospects, we work closely with the client to mine and analyze the data in order to segment the prospect list.

Service Levels & Standards.

The ability to deliver excellent customer service provides a significant competitive advantage and helps build loyalty. In order to execute a customer service strategy, comprehensive service levels and standards must be developed for each customer touch point. This will facilitate training, assist in career development and communicate management’s expectations to employees. San Gaming has developed detailed service levels and standards, along with measurement programs and training programs, for various departments including front desk, housekeeping, reservations, bell services, parking, spa, casino, food & beverage, marketing, promotions and security..

Marketing Strategy

San Gaming has assisted over 30 different clients with marketing strategies and detailed plans that address such marketing tools as advertising, direct marketing, internet marketing, on-site marketing, promotions, player card/loyalty card, special events and entertainment. San Gaming Consulting has also worked with clients to develop strategies at both the corporate and property levels that will help create and grow brand identity.

Financial Projections.

San Gaming also creates, updates and validates financial projections for casinos and various support operations including hotel, food & beverage, retail, entertainment, golf, spa, and other amenities. These reports are often used in securing financial commitments from public and private investors..

Market Research.

San Gaming has conducted detailed market research in gaming jurisdictions throughout the Las Vegas, Kazakhstan, Georgia, Romania, Cyprus and Russia. These reports reflect key measurement criteria such as segmented gaming revenues, competitor strategies, competitive play analysis, physical structure, location, peer analysis, target market, management team and other valuable data items. These reports help casinos determine their peer ranking and are used as a map to chart their future marketing activities and investment decisions. )

Package Selection

San Gaming provides a comprehensive formal approach to identifying, evaluating and selecting an appropriate vendor and software package. Our methodology allows us to clearly define the client’s requirements and analyze each vendor’s ability to meet them. Utilizing quantitative scoring, this becomes the basis for recommendations that highlight appropriate solutions within the client’s budget..

Services

1Project Management
Our consultants have successfully managed many large-scale IT projects as well as custom system development, system integration, data warehouse projects and major system conversions. We have managed multiple projects simultaneously, assisted in the role of shadow project managers and created project management offices. Our experience in managing budgets, timelines and resources, along with our knowledge of technology, enables San Gaming to provide outstanding project management to our clients.
2System Implementation
System implementations are complicated, resource intensive tasks that require proper execution to achieve the desired results. San Gaming can assist clients in developing, managing and executing these implementations. Our expertise will ensure complete and reasonable plans that take all variables into account. This includes environmental factors such as capacity and disaster recovery, as well as other mission critical considerations like testing, training and cutover execution.
3Casino Resort Design
Clients developing new casino resorts or expansions to existing properties often need assistance in the design of the proposed facility including casino floor layout and amenity configuration. Through their extensive operational and consulting experience, San Gaming team members have been exposed to many of the most successful casinos in the Kazakhstan and abroad. This knowledge of and experience with successful designs allows San Gaming to provide clients with a comprehensive and innovative vision. San Gaming has participated in the design of key operational areas such as the casino floor, hotel, food & beverage outlets, entertainment venues, spa facilities, computer rooms, parking & transportation, player club areas and back-of-house support offices. In addition, San Gaming is able to identify problem design characteristics that may pose a functional, security or technology challenge to the operation.
4Amenity Size, Selection, Placement & Branding
As amenities become increasingly important to the bottom line, it is imperative that a property have offerings appropriate to their clientele. Drawing on our substantial experience, San Gaming investigates successful brands both in and outside the gaming industry. As part of the process, San Gaming conducts research in several categories including: hotel, spa, retail, entertainment, night club & lounges, and golf. This research allows us to develop financial projections, meet with brand representatives and match amenities to property requirements based on location, size, market segment profiles and business objectives. In accordance with our findings, we recommend branded versus proprietary outlets.
5Strategy Solutions
San Gaming professionals have been involved in the development of property and corporate level strategy for clients throughout the Kazakhstan and Internationally. The deliverables of these engagements are frequently used in connection with making investment decisions and for financing projects. The following is a selected sample of some of the strategy related products and services San Gaming provides to our clients
6Pre-Opening Planning & Design
San Gaming has assisted with the many tasks associated with new casino projects including opening and operating budgets, site design, staffing, marketing and technology. San Gaming has played a key role in the successful opening of eight new casino hotels and Casino Imperia in Almaty Kazakhstan, Casino Moulin Rouge Almaty Kazakhstan, Casino Flamingo Kazakhstan and Georgia.
7Competitive Analysis & Research
San Gaming has developed many competitive analysis reports in gaming jurisdictions throughout the Las Vegas, Kazakhstan, Georgia, Romania, Cyprus and Russia.. These reports reflect key measurement criteria such as segmented gaming revenues, competitor strategies, competitive play analysis, physical structure, location, target market, management team and other important data items. These reports help casinos determine their peer ranking and can be used as a map to chart their future marketing activities and investment decisions.
8Feasibility/Market Demand Studies
After conducting and compiling extensive research, San Gaming has developed detailed studies to determine the feasibility of new projects and expansion efforts, the impact on existing operations, and return on investment. These studies consider macro and micro economic factors, customer demographics, regional trends, future plans, current or proposed litigation, competition, project size, capacity and many other factors in representing a comprehensive report. As part of these efforts, San Gaming has also created, updated and validated financial projections for casinos and various support operations including casino, hotel, food & beverage, retail, entertainment, golf, spa, and other amenities. These reports were often used in securing financial commitments from public and private investors.
9Operations Solutions
San Gaming can assist clients with operational and evaluative studies aimed at improving customer service delivery, reducing operating costs, and increasing revenues
10Marketing Plans & Strategy
San Gaming has assisted over 30 different clients with marketing strategies and detailed plans that address such marketing tools as advertising, direct marketing, internet marketing, on-site marketing, promotions, player card/loyalty card, special events and entertainment. San Gaming Consulting has also worked with clients to develop strategies at both the corporate and property levels that help create and grow brand identity
11Marketing Programs/Player Clubs/Loyalty Cards
San Gaming has developed many marketing program solutions for casinos, racetracks, riverboats and Indian casinos. Our experience allows us to create very successful programs that consider budget, competition, marketing objectives, product and property
12Contact Center Solutions
Customer interaction through different channels such as telephone, websites, and email require state-of-the-art technology, superior training and a comprehensive contact center plan in order to execute properly. San Gaming has worked with many companies to develop contact center strategies, technology requirements and procedures which have resulted in cost savings, improved customer service and higher revenues for casino hotel resorts.
13Service Levels & Standards
San Gaming has developed detailed customer service levels and standards, along with measurement programs, for key operating departments including front desk, housekeeping, reservations, bell services, parking, spa, casino, food & beverage, marketing, promotions and security
14Secret Shopper Reports
San Gaming has extensive experience in conducting “secret shopper” programs to evaluate customer service levels and standards. San Gaming utilizes a formal program which includes automated observation forms to provide accurate and consistent results. When combined with our Service Levels and Standards program and play analysis, San Gaming can provide a complete customer service picture for clients.
15Organizational Studies
San Gaming has worked with many types and sizes of casino hotel resorts to evaluate and develop organizational structures, staffing and salary levels, job requirements and regulatory compliance. These studies have been used to adjust FTE counts by eliminating duplication or underutilized resources and increasing headcount in overburdened areas.
16Technology Solutions
San Gaming provides a broad range of technology consulting services to our clients, utilizing experience gained throughout the years, along with the knowledge of current initiatives and future trends. The role of technology in the gaming industry often requires extensive resources and financial commitment. San Gaming can assist clients with their IT needs by providing the following services and resources
17IT Assessments & Strategy
An objective third party assessment is often the best way to determine the current status of your IT initiatives, identify potential risks and develop recommendations to mitigate those risks. It is also an essential tool to map out a strategy for current needs and future growth. San Gaming consultants have conducted numerous IT assessments for large corporations with many business units, companies with only a few locations, and single location properties.
18Systems Integration Strategy
Casino resorts collect data from a wide variety of disparate systems such as casino, hotel, marketing, point-of-sale, retail, spa, and others. San Gaming has assisted clients in identifying system integration objectives, data mapping, and developing execution plans based on business functionality requirements
19Application Package Selection
Selecting the right software solution and supporting hardware is one of the most important activities a casino resort will conduct. With so many solutions available today, this selection process can stretch resources, delay implementation and possibly force a bad decision. San Gaming utilizes a formal methodology to identify, evaluate and select system software for many casino resorts. This methodology incorporates formalized score sheets, conducting site visits, writing RFP’s, reviewing client references and past installations, which provides informative results to our clients allowing them to make insightful decisions.
20Project Management
San Gaming consultants have successfully managed many large-scale IT projects including ERP implementations, custom system development, system integration, data warehouse projects and major system conversions. San Gaming has managed multiple projects simultaneously, assisted in the role of shadow project managers and created project management offices. Our experience in managing budgets, timelines and resources, along with our knowledge of technology and systems, enables San Gaming to provide outstanding project management to our clients.
21IT Department Organization, Staffing Levels and Salaries
Having the unique opportunity to have assisted many different clients ranging from the largest Fortune 50 companies with thousands of IT employees to smaller companies with just a handful of IT employees, San Gaming consultants have gained thoughtful insight and understanding of IT organizations. We have helped many clients create optimal IT departments by working together and creating an organizational structure appropriate for the size and complexity of the casino, determining staffing levels based on current and future needs, and developing appropriate salary levels by conducting peer analysis for geography, experience and skill sets. We have also assisted many clients with determining the skill level and experience required for specific IT positions, matching them to current employees and identifying any gaps.
22MARKETING RESEARCH
In special situations, casinos may need the assistance of a casino management team to bridge the gap until permanent executives can be retained. This may be due to an unexpected departure of key senior executives or the need to improve performance. San Gamingcan fill the role of individual positions such as General Manager, Casino Operations, Marketing, IT, and others. San Gaming can also provide a team of individuals, one of the quickest ways to improve revenues and control costs.
San Gaming

Consulting draws upon its years of operational and consulting experience to provide clients with comprehensive casino management services. The firm has the ability to provide a full management team addressing key issues such as:
Slot Revenue Performance Improvement, Table Games Management, Food & Beverage Enhancement, Customer Service, Employee Morale, Payroll and Benefits Analysis, Budgeting and Cost Control, Capital Projects and Expansion Planning, Engineering and Facilities Improvement
San Gaming has proven strategies to address the many complexities of casino management, having provided these services to some of the world’s largest and highest performing operations.

San Gaming management teams are available for transitional assignments as well as long-term contracts, allowing the client to use these services for only a few months or longer if necessary. For more information, please contact info@casinomanagement.net

IT Recruiting

San Gaming Consulting provides IT Recruiting and staffing services (permanent and temporary) for our clients. This offering comes at the request of many of our clients who have been searching for quality technology resources that understand the gaming and hospitality industry. San Gaming is able to provide candidates who have the technical skills required to be successful, and can fit in within our clients organization and culture. San Gaming utilizes our extensive network to identify resources that are appropriate for their needs, meeting their technology experience and industry knowledge requirements..

San Gaming helps gaming and hospitality companies fill their permanent technology positions by identifying highly qualified candidates. These candidates are cultivated from a pool of resources developed over a number of years from an extensive network of both gaming and non-gaming companies. San Gaming Consulting’s gaming and hospitality experience helps us to better understand the unique requirements of technology positions in casinos and hotels. This allows San Gaming to match the best candidates to specific positions saving you time and money. All resources participate in various screening interviews in order to ensure candidates are pre-qualified and appropriate for the specific position. Fees for these services are based on a percentage of the candidate’s annual salary after certain conditions are met.Technology Staff Augmentation For some projects, additional staff with specific expertise is often required on a temporary basis. San Gaming can provide these resources in a convenient manner, simplifying billing, licensing and insurance requirements. San Gaming has access to technology specialists along with resources with gaming and hospitality experience, to help successfully complete projects on-time. You can email your IT recruiting needs to info@casinomanagement.net

IT Executive Recruiting

Finding the right CIO, Vice President or Director for your Information Technology operation can be the most important and also the most challenging mission for your casino resort. San Gaming Consulting assists our clients with identifying and recruiting the top IT professionals in the country that is right for their property or corporation. San Gaming has extensive experience working with leading CIO’s and top IT professionals in many gaming, hospitality and Fortune 50 companies, allowing us to introduce our clients to the best executives for their needs.Casino Consulting

Candidates

If you would like to be considered for a technology position in the gaming or hospitality industries, please email your resume as a MS Word attachment to info@casinomanagement.net

Representative Clients

San Gaming team members have extensive experience working with a vast array of clients





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